Paid search ad budget share worldwide 2018, by search engine

Published by Statista Research Department, Oct 30, 2023
During an April 2018 survey it was found, that global advertisers allocated 59.6 percent of their paid search budgets towards Google. At the same time, Yahoo ranked second with 15.4 percent of budget and was followed closely by Bing, with 14.8 percent share of total search spending.

Distribution of paid search advertising budgets according to advertising professionals worldwide as of April 2018, by search engine

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Release date

June 2018

Region

Worldwide

Survey time period

April 2018

Number of respondents

500 respondents

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Statistics on " Search advertising in the United States "

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Other statistics that may interest you Search advertising in the United States

Spending

7

Market leaders

6

Amazon

8

Google

8

Mobile

6

Marketer perspectives

5

Consumer attitudes

7

Further related statistics

18

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Topics

Search advertising in the U.S.Advertising in the United StatesAmazon advertising in the U.S.Digital advertising in the U.S.Digital advertising formats in the U.S.
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