Millennial consumers who made big purchases influenced by advertising U.S. 2018

In an October 2018 survey, 36 percent of responding Millennial consumers in the United States said they were influenced by TV advertising to make big purchases, and further 22 percent said the same about online ads.

Share of Millennial consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018

Share of respondents
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Source

Release date

November 2018

Region

United States

Survey time period

October 5 to 7, 2018

Number of respondents

242 respondents

Age group

18-34 years

Supplementary notes

Question: Have you ever made a big purchase because of an advertisement that you saw or heard on selected media. Select all that apply.

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