Most recognizable sport sponsors in Poland in 2018

Fuel company PKN Orlen was the most recognizable sports sponsor in Poland in 2018, with almost a quarter of respondents recalling it. Among the top ten, most recognizable brands were large international companies, except two Polish brands: PKN Orlen, and Lotos (also a fuel company).

Ranking of the most recognizable sport sponsor brands in Poland in 2018, by share of respondents

Share of respondents
PKN Orlen23%
Adidas19%
Coca-Cola15%
Nike14%
Lotos12%
Plus9%
Pepsi9%
Orange8%
Red Bull7%
Bieronka7%
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Sources

Release date

June 2019

Region

Poland

Survey time period

2018

Supplementary notes

Based on spontaneous recollection.

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Statistics on "Advertising in Poland"

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