In the second quarter of 2023, 38.54 million unique individuals saw digital out-of-home ads in Great Britain. A year earlier, the figure stood at 37.86 million. This constitutes a growth rate of five percent year on year.
Weekly reach of digital out-of-home (DOOH) screens in Great Britain from 1st quarter 2020 to 2nd quarter 2023 (in millions)
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Other statistics that may interest you Digital out-of-home advertising in the United Kingdom (UK)
Global market overview
5
- Premium Statistic Digital out-of-home (DOOH) advertising revenue worldwide 2018-2028
- Premium Statistic Distribution of the OOH advertising market value worldwide 2022-2025, by type
- Premium Statistic DOOH ad revenues of selected outdoor media companies worldwide 2023
- Premium Statistic Total & digital revenue changes of selected outdoor ad companies worldwide 2023
- Premium Statistic Growth of digital media budgets worldwide 2024, by format
UK market overview
6
- Premium Statistic DOOH ad spend in the UK 2019-2022
- Premium Statistic DOOH ad spending growth in the UK 2018-2023
- Premium Statistic Digital share of OOH advertising revenue in the UK 2011-2022
- Premium Statistic DOOH advertising campaigns in the UK 2023, by purchase method
- Premium Statistic Number of DOOH impacts in Great Britain 2020-2023
- Premium Statistic DOOH impacts in the UK 2023, by accuracy of delivery
Screens
4
Marketer insights
6
- Premium Statistic DOOH formats used in the UK 2022
- Premium Statistic Advantages of DOOH advertising in the UK 2023
- Premium Statistic Needs driving prDOOH investments in the UK 2023
- Premium Statistic Programmatic DOOH advertising benefits in the UK 2022
- Premium Statistic Programmatic ad formats identified as growth areas in Europe 2023
- Premium Statistic DOOH creative executions used in the UK 2022
Sustainability
3
Further related statistics
16
- Digital out-of-home (DOOH) reach by gender in Great Britain 2019
- Digital out-of-home (DOOH) reach by age group in Great Britain 2019
- Global digital signage display market value 2016-2021
- U.S. digital signage market value 2018-2025
- Digital out-of-home (DOOH) market size value worldwide 2022-2030
- OOH media revenue worldwide 2016, by type
- Global digital signage market value 2016-2023
- Share of DOOH in OOH ad revenue in Australia 2012-2017
- Mexico: DOOH ad spending 2016-2020
- iHeartMedia: number of digital billboards in the U.S. 2014-2017
- Peru: digital share in OOH ad spend 2021
- Global OOH and DOOH advertising spending 2014-2028
- Out-of-home advertising revenue in China 2013-2019, by platform
- Preference of digitally OOH advertising according to internet users in Spain 2020
- Attitudes to the expansion of DOOH advertising in Poland 2020
- Advertising reach in Russia 2021, by channel
Further Content: You might find this interesting as well
Statistics
- Digital out-of-home (DOOH) reach by gender in Great Britain 2019
- Digital out-of-home (DOOH) reach by age group in Great Britain 2019
- Global digital signage display market value 2016-2021
- U.S. digital signage market value 2018-2025
- Digital out-of-home (DOOH) market size value worldwide 2022-2030
- OOH media revenue worldwide 2016, by type
- Global digital signage market value 2016-2023
- Share of DOOH in OOH ad revenue in Australia 2012-2017
- Mexico: DOOH ad spending 2016-2020
- iHeartMedia: number of digital billboards in the U.S. 2014-2017
- Peru: digital share in OOH ad spend 2021
- Global OOH and DOOH advertising spending 2014-2028
- Out-of-home advertising revenue in China 2013-2019, by platform
- Preference of digitally OOH advertising according to internet users in Spain 2020
- Attitudes to the expansion of DOOH advertising in Poland 2020
- Advertising reach in Russia 2021, by channel
Route Research. (March 11, 2024). Weekly reach of digital out-of-home (DOOH) screens in Great Britain from 1st quarter 2020 to 2nd quarter 2023 (in millions) [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/1050032/digital-out-of-home-dooh-reach-great-britain/
Route Research. "Weekly reach of digital out-of-home (DOOH) screens in Great Britain from 1st quarter 2020 to 2nd quarter 2023 (in millions)." Chart. March 11, 2024. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/1050032/digital-out-of-home-dooh-reach-great-britain/
Route Research. (2024). Weekly reach of digital out-of-home (DOOH) screens in Great Britain from 1st quarter 2020 to 2nd quarter 2023 (in millions). Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/1050032/digital-out-of-home-dooh-reach-great-britain/
Route Research. "Weekly Reach of Digital Out-of-home (Dooh) Screens in Great Britain from 1st Quarter 2020 to 2nd Quarter 2023 (in Millions)." Statista, Statista Inc., 11 Mar 2024, https://www.statista.com/statistics/1050032/digital-out-of-home-dooh-reach-great-britain/
Route Research, Weekly reach of digital out-of-home (DOOH) screens in Great Britain from 1st quarter 2020 to 2nd quarter 2023 (in millions) Statista, https://www.statista.com/statistics/1050032/digital-out-of-home-dooh-reach-great-britain/ (last visited March 29, 2024)
Weekly reach of digital out-of-home (DOOH) screens in Great Britain from 1st quarter 2020 to 2nd quarter 2023 (in millions) [Graph], Route Research, March 11, 2024. [Online]. Available: https://www.statista.com/statistics/1050032/digital-out-of-home-dooh-reach-great-britain/