U.S. e-commerce buy button reach Q2 2019, by vertical

According to a study conducted during the second quarter of 2019, 87.3 percent of home improvement e-tailers in the United States provided at least one buy button, making home improvement the vertical most likely to provide consumers with such a purchase option. The electronics industry ranked second, with 80.3 percent of electronics e-commerce sites offering at least one buy button option.

Share of e-commerce platforms in the United States that provided at least one buy button option as of 2nd quarter 2019, by vertical

Home improvement87.3%
Toys and hobbies77.4%
Gifts and flowers75.6%
Mass merchants74.5%
Home furnishings74.2%
Sporting goods2.1%
Food and medicine71.7%
Auto parts69.4%
Health and beauty65.7%
Travel and hospitality65.2%
Office supplies60%
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Release date

September 2019


United States

Survey time period

Q2 2019

Number of respondents

1,052 respondents

Special properties

leading e-commerce sites

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Statistics on "Beauty and personal care e-commerce in the United States"

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