U.S. mobile user awareness on select location data use by companies and brands 2019

During a U.S. mobile user survey conducted from March to April 2019, it was found that over half of respondents assumed that companies and brands collect location data to provide tailored advertising and offers. A total of 47 percent of respondents also stated that they thought that companies used location data to deliver relevant search results.

Consumer awareness on company use of location data according to mobile users in the United States as of April 2019

Percentage of respondents
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Sources

Release date

August 2019

Region

United States

Survey time period

March 26 to April 11, 2019

Number of respondents

1,002 respondents

Age group

18 years and older

Special properties

smartphone owners who use digital services and/or platforms on mobile devices at least once per week

Method of interview

Online survey

Supplementary notes

Original question: "How do you think your location data is used?"

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Statistics on "Data usage in marketing and advertising "

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