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Penetration rate of online shopping among internet users in Brazil from 2017 to 2019, by gender
Brazil: online shopping penetration 2017-2019, by gender
During a 2019 survey, 39 percent of responding male internet users in Brazil stated that they had bought products and/or services online in the 12 months leading up to the survey. The share fell from 42 percent in 2017. In 2018, e-commerce in Brazil generated an estimated 28 billion U.S. dollars in revenue, out of which nearly a third was generated by mobile sales.
Penetration rate of online shopping among internet users in Brazil from 2017 to 2019, by gender
201720182019
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Sources

Release date

August 2019

Region

Brazil

Survey time period

November 2016 to June 2017; November 2017 toMay 2018; October 2018 to March 2019

Number of respondents

(varies)

Age group

10 years and older

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

Figures for 2017 and 2018 come from earlier publications.

Brazil: online shopping penetration 2017-2019, by gender
During a 2019 survey, 39 percent of responding male internet users in Brazil stated that they had bought products and/or services online in the 12 months leading up to the survey. The share fell from 42 percent in 2017. In 2018, e-commerce in Brazil generated an estimated 28 billion U.S. dollars in revenue, out of which nearly a third was generated by mobile sales.
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Statistics on "Internet usage in Brazil"
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