Drive-to-store advertising spending share worldwide 2018, by media

It was found that in 2018, advertising spending on mobile accounted for 25 percent of the total drive-to-store ad expenditures worldwide, while social media held a 16 percent share of drive-to-store ad spend that year.

Share of drive-to-store advertising spending worldwide in 2018, by media

Share of ad spending
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Sources

Release date

June 2019

Region

Worldwide

Survey time period

2018

Supplementary notes

The source provides the following definition of drive-to-store advertising: "any form of advertising with the direct intention of increasing customer traffic to physical store".

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Statistics on "Out-of-home advertising"

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