Sweden: focusing on sustainability when shopping clothes, by city 2018

In December 2018, 58 percent of respondents living in a small city stated not to think about whether the garment is good or bad from a gobal sustainability perspective when they made their last purchase. By comparison, the share of Swedes answering the same but living in a big city amounted to 52 percent.

Did you think about whether the garment is good or bad from a global sustainability perspective when you made your purchase?

Characteristic	Big city	Small city
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Release date

March 2019

More information

Region

Sweden

Survey time period

December 3 to 16, 2018

Number of respondents

227 respondents

Age group

17 years and older

Special properties

respondents who just bought clothes

Method of interview

Face-to-face interview

Supplementary notes

The source adds the following information: "Data collection took place in three different clothing store categories (low price, exclusive and second hand) in two cities - a large and a smaller city. Data collection took place in a total of 8 stores."

The original questionw as phrased as follows: "Tänkte du på om plagget är bra eller dåligt ur ett globalt hållbarhetsperspektiv när du gjorde ditt köp?"

Percentage points exceeding 100 percent are probably due to rounding.

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