Share of consumers who have tried plant-based meats in the U.S. 2019, by generation

According to a 2019 survey, baby boomers were more willing to consume plant-based meat products in comparison to other generations of consumers in the United States. In that year, about 54.5 percent of baby boomers claimed that they had consumed plant-based meats before.

Share of consumers who have tried plant-based meats in the United States as of 2019, by generation

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Source

Release date

September 2019

Region

United States

Survey time period

July 1, 2019 to July 3, 2019

Number of respondents

1,118 respondents

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