According to the survey, one half of brands in the automotive industry of Russia employed radio advertising in 2020. Among advertisers in the sector of fast-moving consumer goods (FMCG), the most popular offline advertising channel was sponsoring events, used by approximately than three quarters percent of companies to communicate with consumers. Furthermore, more than one half of Russian tech and electronics brands placed outdoor ads.
Share of company brands using offline advertising channels in Russia in 2020, by type and sector
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Data Insight (RU). (May 14, 2021). Share of company brands using offline advertising channels in Russia in 2020, by type and sector [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/1058712/offline-ad-use-by-channel-and-sector-russia/
Data Insight (RU). "Share of company brands using offline advertising channels in Russia in 2020, by type and sector." Chart. May 14, 2021. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/1058712/offline-ad-use-by-channel-and-sector-russia/
Data Insight (RU). (2021). Share of company brands using offline advertising channels in Russia in 2020, by type and sector. Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/1058712/offline-ad-use-by-channel-and-sector-russia/
Data Insight (RU). "Share of Company Brands Using Offline Advertising Channels in Russia in 2020, by Type and Sector." Statista, Statista Inc., 14 May 2021, https://www.statista.com/statistics/1058712/offline-ad-use-by-channel-and-sector-russia/
Data Insight (RU), Share of company brands using offline advertising channels in Russia in 2020, by type and sector Statista, https://www.statista.com/statistics/1058712/offline-ad-use-by-channel-and-sector-russia/ (last visited March 29, 2024)
Share of company brands using offline advertising channels in Russia in 2020, by type and sector [Graph], Data Insight (RU), May 14, 2021. [Online]. Available: https://www.statista.com/statistics/1058712/offline-ad-use-by-channel-and-sector-russia/