Preferred type of apparel stores for Russian customers in 2019

Roughly every second respondent of the given survey named multi-brand stores as the most preferred location for apparel shopping, where they could purchase goods made by several companies. Furthermore, one quarter of the polled sample chose mono-brand stores.

Preferred type of stores for purchasing clothing and footwear in Russia in 2019*

Share of respondents
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Source

Release date

2019

Region

Russia

Survey time period

2019

Number of respondents

1,600 respondents

Age group

18 years and older

Special properties

Internet users

Method of interview

Online survey

Supplementary notes

* Respondents had to answer the following question: "Please specify where you purchase clothing and footwear."
Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and at least 250 population centers

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Statistics on "Apparel market in Russia"

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