Top beverage brands in Mexico 2021

In 2021, Coca Cola was the leading beverage brand in Mexico with over 1.2 billion Consumer Reach Points (CRP), followed by Pepsi, with 261 million CRP. Mexico has roughly 870 thousand points of sale of Coca-Cola FEMSA.

Leading beverage brands in Mexico in 2021 (in million Consumer Reach Points)

Characteristic	CRP in millions*
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Release date

July 2022

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Region

Mexico

Number of respondents

26,000 brands worldwide

Supplementary notes

* According to the source, "the Consumer Reach Points (CRP) indicate the strength of a brand by tracking the number of times each brand is chosen by buyers." The metric is calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).

The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

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