Share of consumers who tried plant-based alternatives in South Korea 2024

Published by
Nina Jobst,
Apr 19, 2024
According to a survey conducted by Rakuten Insight in February 2024, over 71 percent of respondents stated that they had tried plant-based alternatives before. Only around 4.7 percent answered that they did not know what plant-based foods were.

Share of respondents who consumed plant-based alternatives to animal-based products as of February 2024

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Release date

April 2024

Region

South Korea

Survey time period

February 8 to 29, 2024

Number of respondents

6,026 respondents

Age group

16 years and older

Supplementary notes

Original question:
"Have you ever consumed plant-based alternatives to animal-based food products (such as nut or rice milk, 'cheeses' made from nuts, plant-based burger patties or sausages, vegan gummi bears, etc.)?"

Among survey respondents, 2,591 were female and 3,435 were male.

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