Consumer trust on product recommendation from voice/salespeople 2019

Around half of the surveyed consumers worldwide trust product recommendations from their voice assistants, as of 2019. However, the more interaction needed between the consumer and voice assistant, the more consumers tend to trust product recommendations from sales representatives.

Consumer trust level on product recommendations from voice assistants and salespeople worldwide as of 2019

I trust product recommendations given by my voice assistant I trust product receommendations given by a salesperson
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Release date

November 2019



Survey time period

April to May 2019

Number of respondents

10,254 respondents

Age group

18 years and older

Special properties

consumers and executives from three different industries- consumer products and retail, financial services, and automotive.

Supplementary notes

*Involvement level is defined by the number of questions exchanged with the assistant to get a resolution.

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