Rakuten Insight on consumer behavior in Japan, more than 63 percent of female respondents and almost 50 percent of male respondents never consume non-alcoholic beer. While male respondents in general were more likely to consume alcohol-free beer, the difference by gender among regular consumers of non-alcoholic beer was less pronounced.
According to a survey conducted in 2019 by Frequency of consuming non-alcoholic beers in Japan as of October 2019, by gender
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Rakuten Insight. (November 11, 2019). Frequency of consuming non-alcoholic beers in Japan as of October 2019, by gender [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/1076436/japan-consumption-frequency-non-alcoholic-beers-by-gender/
Rakuten Insight. "Frequency of consuming non-alcoholic beers in Japan as of October 2019, by gender." Chart. November 11, 2019. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/1076436/japan-consumption-frequency-non-alcoholic-beers-by-gender/
Rakuten Insight. (2019). Frequency of consuming non-alcoholic beers in Japan as of October 2019, by gender. Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/1076436/japan-consumption-frequency-non-alcoholic-beers-by-gender/
Rakuten Insight. "Frequency of Consuming Non-alcoholic Beers in Japan as of October 2019, by Gender." Statista, Statista Inc., 11 Nov 2019, https://www.statista.com/statistics/1076436/japan-consumption-frequency-non-alcoholic-beers-by-gender/
Rakuten Insight, Frequency of consuming non-alcoholic beers in Japan as of October 2019, by gender Statista, https://www.statista.com/statistics/1076436/japan-consumption-frequency-non-alcoholic-beers-by-gender/ (last visited April 25, 2024)
Frequency of consuming non-alcoholic beers in Japan as of October 2019, by gender [Graph], Rakuten Insight, November 11, 2019. [Online]. Available: https://www.statista.com/statistics/1076436/japan-consumption-frequency-non-alcoholic-beers-by-gender/