Sky Sports is one of the prime pay TV sports brands in the United Kingdom, owning (partial) broadcasting rights to events such as the Premier League, Formula One, and PGA Tour golf. In 2021, approximately two-thirds of Sky Sports' audience in the United Kingdom was male.
Share of viewers of Sky Sports in the United Kingdom (UK) in 2021, by gender
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Women's Sport Trust. (February 7, 2022). Share of viewers of Sky Sports in the United Kingdom (UK) in 2021, by gender [Graph]. In Statista. Retrieved May 02, 2024, from https://www.statista.com/statistics/1087545/monthly-share-of-audience-viewing-sport-un-the-uk/
Women's Sport Trust. "Share of viewers of Sky Sports in the United Kingdom (UK) in 2021, by gender." Chart. February 7, 2022. Statista. Accessed May 02, 2024. https://www.statista.com/statistics/1087545/monthly-share-of-audience-viewing-sport-un-the-uk/
Women's Sport Trust. (2022). Share of viewers of Sky Sports in the United Kingdom (UK) in 2021, by gender. Statista. Statista Inc.. Accessed: May 02, 2024. https://www.statista.com/statistics/1087545/monthly-share-of-audience-viewing-sport-un-the-uk/
Women's Sport Trust. "Share of Viewers of Sky Sports in The United Kingdom (Uk) in 2021, by Gender." Statista, Statista Inc., 7 Feb 2022, https://www.statista.com/statistics/1087545/monthly-share-of-audience-viewing-sport-un-the-uk/
Women's Sport Trust, Share of viewers of Sky Sports in the United Kingdom (UK) in 2021, by gender Statista, https://www.statista.com/statistics/1087545/monthly-share-of-audience-viewing-sport-un-the-uk/ (last visited May 02, 2024)
Share of viewers of Sky Sports in the United Kingdom (UK) in 2021, by gender [Graph], Women's Sport Trust, February 7, 2022. [Online]. Available: https://www.statista.com/statistics/1087545/monthly-share-of-audience-viewing-sport-un-the-uk/