Brazil: alcoholic beverage sales value 2012-2019

Published by
T. Ozbun,
Sep 29, 2022
In 2018, Brazil was one of the leading countries in consumption of alcoholic beverages in the world. In that year, sales of alcoholic drinks in the country attained a value of 189.5 billion Brazilian reals, and were estimated to reach 200.9 billion reals by the end of 2019. Within the industry the most popular drink is beer, with Skol as the most consumed brand.

Sales value of alcoholic beverages in Brazil from 2012 to 2019 (in billion Brazilian reals)

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Release date

October 2019

Region

Brazil

Survey time period

2012 to 2018

Supplementary notes

* Forecast conducted by KPMG based on projections of GDP, average purchase value, consumer price index and inflation. Data is also based on product mix pricing estimates by Euromonitor.

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