According to a survey on purchasing preferences in Vietnam, the majority of respondents stated that they preferred local brands for food and beverage as well as non-electronic goods. On the other hand, the majority of respondents indicated that the preferred foreign brands for consumer electronics.
Preference for local or foreign brands in Vietnam as of the 2nd half of 2019, by category
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
9
- Premium Statistic Preference of retail channels in urban cities Vietnam 2020
- Premium Statistic Preference of retail channels in Vietnam H2 2019, by category
- Premium Statistic Factors influencing Gen Z's buying behavior U.S. 2018
- Premium Statistic Canadian consumer perception of delivery drivers in their home 2018
- Basic Statistic Planned spending on Valentine's Day gifts in Poland 2024
- Premium Statistic Main considerations behind purchases for lifestyle product categories Vietnam 2021
- Premium Statistic Main channels used for holiday season shopping in the United States in 2021
- Premium Statistic Preferred retailers for holiday gift shopping spending in the U.S. 2021
- Premium Statistic Global halal industry market share worldwide by sector 2018-2024
About the region
10
- Premium Statistic Most important organic food categories among consumers in Vietnam 2023
- Premium Statistic Future expenditure planned on basic necessities Vietnam 2020, by category
- Premium Statistic Purchasing drivers for recreational consumer goods Vietnam 2020, by category
- Premium Statistic Retail channel preferences for purchasing basic necessities Vietnam 2020, by category
- Premium Statistic Main attributes driving purchases for electronic categories in Vietnam 2020
- Premium Statistic Retail channel preferences for recreational consumer goods Vietnam 2020, by category
- Premium Statistic Retail channel preferences for purchasing lifestyle product Vietnam 2020, by category
- Premium Statistic Preference of retail channels in Vietnam 2020, by city
- Premium Statistic Retail channel preferences for buying consumer electronics Vietnam 2020, by category
- Premium Statistic Willingness to buy necessities and fresh products online during COVID-19 Vietnam 2020
Other regions
10
- Premium Statistic Attitudes towards internationally-inspired foods at grocery stores Canada 2019
- Premium Statistic U.S. consumers' preferred brand of dog food 2019
- Basic Statistic Favorite types of wine among French people 2023
- Basic Statistic South Korea: favorite music genres 2004-2014
- Premium Statistic Latin America: consumers buying low-sugar products 2017, by country
- Premium Statistic Reasons to prefer domestic products in Flanders (Belgium) 2018
- Premium Statistic Airline brand preference in the United Kingdom (UK) 2017
- Premium Statistic Share of consumers who won't buy a product because of plastic packaging Poland 2019
- Premium Statistic Willingness of travelers to fly in the aftermath of the coronavirus pandemic 2020
- Premium Statistic Share of reasons for choosing name brands in India 2021
Related statistics
10
- Premium Statistic Category breakdown of monthly household spending in Vietnam 2020, by city
- Premium Statistic Main drivers for shopping in modern trade channels in Vietnam H2 2019
- Premium Statistic Main drivers for shopping in traditional trade channels in Vietnam H2 2019
- Premium Statistic Leading reasons for loyalty program subscriptions in Vietnam H2 2019
- Premium Statistic Future expenditure planned among consumers in Vietnam H2 2019, by city
- Premium Statistic Leading coffee shop chains Vietnam 2023, by number of stores
- Premium Statistic Most chosen food brands in urban areas Vietnam 2022, by penetration rate
- Premium Statistic Most chosen FMCG brands in rural areas Vietnam 2022, by penetration rate
- Premium Statistic Most chosen food brands in rural areas Vietnam 2022, by penetration rate
- Premium Statistic Most chosen beverages brands in urban areas Vietnam 2022, by penetration rate
Further related statistics
5
- Mondelez International's net revenue distribution worldwide by sector 2022
- Net sales of ConAgra Brands worldwide 2012-2023
- Net sales of ConAgra Brands worldwide 2015-2023, by segment
- Kraft Foods Group's net revenue distribution in North America by sector 2011-2014
- Importance of BRICS countries to UK tourism businesses 2011
Further Content: You might find this interesting as well
Statistics
- Mondelez International's net revenue distribution worldwide by sector 2022
- Net sales of ConAgra Brands worldwide 2012-2023
- Net sales of ConAgra Brands worldwide 2015-2023, by segment
- Kraft Foods Group's net revenue distribution in North America by sector 2011-2014
- Importance of BRICS countries to UK tourism businesses 2011
Deloitte. (January 15, 2020). Preference for local or foreign brands in Vietnam as of the 2nd half of 2019, by category [Graph]. In Statista. Retrieved May 04, 2024, from https://www.statista.com/statistics/1110934/vietnam-preference-for-local-or-foreign-brands-by-category/
Deloitte. "Preference for local or foreign brands in Vietnam as of the 2nd half of 2019, by category." Chart. January 15, 2020. Statista. Accessed May 04, 2024. https://www.statista.com/statistics/1110934/vietnam-preference-for-local-or-foreign-brands-by-category/
Deloitte. (2020). Preference for local or foreign brands in Vietnam as of the 2nd half of 2019, by category. Statista. Statista Inc.. Accessed: May 04, 2024. https://www.statista.com/statistics/1110934/vietnam-preference-for-local-or-foreign-brands-by-category/
Deloitte. "Preference for Local or Foreign Brands in Vietnam as of The 2nd Half of 2019, by Category." Statista, Statista Inc., 15 Jan 2020, https://www.statista.com/statistics/1110934/vietnam-preference-for-local-or-foreign-brands-by-category/
Deloitte, Preference for local or foreign brands in Vietnam as of the 2nd half of 2019, by category Statista, https://www.statista.com/statistics/1110934/vietnam-preference-for-local-or-foreign-brands-by-category/ (last visited May 04, 2024)
Preference for local or foreign brands in Vietnam as of the 2nd half of 2019, by category [Graph], Deloitte, January 15, 2020. [Online]. Available: https://www.statista.com/statistics/1110934/vietnam-preference-for-local-or-foreign-brands-by-category/