Importance of brand trust according to young people in France 2018, by sector

Published by Statista Research Department, Dec 1, 2023
In 2018, in France, close to 50 percent of young people considered that trusting a brand was a crucial criterion when they were buying food. Furthermore, 26 percent of them felt the same way about subscribing to banking services.

In what sectors is brand trust a crucial criterion when buying a product or subscribing to a service?*

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Source

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Release date

October 2018

Region

France

Survey time period

October 2018

Number of respondents

727 respondents

Age group

18-30 years

Supplementary notes

Survey method: the source is using a database of participants subscribing online and sends out questionnaires via SMS.
Three answers were possible.
* This question was phrased by the source as follows: "In which sectors is the concept of trust in a brand or company a priority and a crucial criterion when you buy a product or subscribe to a service?"

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