Global B2B tech buyers' sources of information to know about tech products 2020
The majority of business-to-business (B2B) tech buyers consult product demos and the vendor or product website before purchase. The third most consulted source of information is user reviews with 45 percent of B2B tech buyers claimed to rely on it as a source of information. The least used information source is vendor blogs, with only nine percent of tech buyers reporting to use it.