Preference for sports media viewing on OTT worldwide 2020
The sports industry is always looking to use new technologies to engage its audience within the stadiums and those watching on a screen at home. During a February 2020 survey, almost 85 percent of Millennial respondents stated that the integration of virtual reality (VR) was important for them to have an optimal sports media experience through an over-the-top (OTT) media service.