Distribution of Instagram beauty influencers in France 2018, by follower number
One of the peculiarities of the French beauty influence market is its maturity. Of the 3,000 beauty influencers in France, only nearly 200 have more than 100,000 subscribers. Of the micro and nano influencers comprising between 3.5 and 100 thousand subscribers, they were represented by 2,800 active Instagram influencers in the beauty segment in France in 2018.