Distribution of online influencers' audience in Kenya by category in 2020
Lifestyle and fashion were the most favored categories of influencers among the Kenyan audience in 2020, mentioned by 67 percent and 64 percent of the respondents, respectively. The popularity of technology, politics, travel as well as food influencers varied between 46 percent and 58 percent of the respondents. Gossip influencers reached the least share of the audience with 33 percent.