According to a 2019 survey among regular wine drinkers, around 40 percent of Australian premium wine drinkers were aged between 18 and 34 years. Compared to the older generation, younger consumers were more likely to purchase premium wine.
Share of premium and non-premium wine drinkers in Australia in 2019, by age group
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Wines of Chile. (March 25, 2020). Share of premium and non-premium wine drinkers in Australia in 2019, by age group [Graph]. In Statista. Retrieved May 02, 2024, from https://www.statista.com/statistics/1232448/australia-share-of-premium-and-non-premium-wine-drinkers-by-age/
Wines of Chile. "Share of premium and non-premium wine drinkers in Australia in 2019, by age group." Chart. March 25, 2020. Statista. Accessed May 02, 2024. https://www.statista.com/statistics/1232448/australia-share-of-premium-and-non-premium-wine-drinkers-by-age/
Wines of Chile. (2020). Share of premium and non-premium wine drinkers in Australia in 2019, by age group. Statista. Statista Inc.. Accessed: May 02, 2024. https://www.statista.com/statistics/1232448/australia-share-of-premium-and-non-premium-wine-drinkers-by-age/
Wines of Chile. "Share of Premium and Non-premium Wine Drinkers in Australia in 2019, by Age Group." Statista, Statista Inc., 25 Mar 2020, https://www.statista.com/statistics/1232448/australia-share-of-premium-and-non-premium-wine-drinkers-by-age/
Wines of Chile, Share of premium and non-premium wine drinkers in Australia in 2019, by age group Statista, https://www.statista.com/statistics/1232448/australia-share-of-premium-and-non-premium-wine-drinkers-by-age/ (last visited May 02, 2024)
Share of premium and non-premium wine drinkers in Australia in 2019, by age group [Graph], Wines of Chile, March 25, 2020. [Online]. Available: https://www.statista.com/statistics/1232448/australia-share-of-premium-and-non-premium-wine-drinkers-by-age/