E-commerce revenue share in selected categories in Argentina 2023, by channel

Published by
Stephanie Chevalier,
Nov 3, 2023
In the first half of 2023, most of the online revenue in Argentina, regardless of category, came from sales through companies' e-commerce sites. Marketplaces came in second, most popular among the electronics and home and decor categories. In the latter category, social networks were the third most popular online shopping channel, albeit with a distant four percent.

Distribution of e-commerce revenue in selected product categories in Argentina in 1st half 2023, by sales channel

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Release date

August 2023

Region

Argentina

Survey time period

H1 2023

Number of respondents

e-commerce providers*

Method of interview

Online survey

Supplementary notes

* Electronics: 72 responses
Consumer goods: 52 responses
Apparel: 72 responses
Home and decoration: 77 responses

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