Playtika annual revenue share 2019-2023, by segment
Social gaming developer Playtika generates the vast majority of its annual revenues from the sale of virtual in-game items. In 2023, in-game purchases accounted for 98.4 percent of company revenues, with in-game advertising making of the remaining 1.6 percent. The company operates its games under a free-to-play (F2P) business model.