According to a survey on consumer behavior in Australia in 2020, 54 percent of respondents reported that friends and/or family were the leading source of advice or inspiration for meal preparation. In comparison, only eight percent of respondents reported that commercials were the leading source of advice or inspiration.
Leading sources of advice or inspiration for meal preparation in Australia as of May 2020
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IRI. (November 25, 2020). Leading sources of advice or inspiration for meal preparation in Australia as of May 2020 [Graph]. In Statista. Retrieved May 09, 2024, from https://www.statista.com/statistics/1258384/australia-sources-of-advice-or-inspiration-for-cooking/
IRI. "Leading sources of advice or inspiration for meal preparation in Australia as of May 2020." Chart. November 25, 2020. Statista. Accessed May 09, 2024. https://www.statista.com/statistics/1258384/australia-sources-of-advice-or-inspiration-for-cooking/
IRI. (2020). Leading sources of advice or inspiration for meal preparation in Australia as of May 2020. Statista. Statista Inc.. Accessed: May 09, 2024. https://www.statista.com/statistics/1258384/australia-sources-of-advice-or-inspiration-for-cooking/
IRI. "Leading Sources of Advice or Inspiration for Meal Preparation in Australia as of May 2020." Statista, Statista Inc., 25 Nov 2020, https://www.statista.com/statistics/1258384/australia-sources-of-advice-or-inspiration-for-cooking/
IRI, Leading sources of advice or inspiration for meal preparation in Australia as of May 2020 Statista, https://www.statista.com/statistics/1258384/australia-sources-of-advice-or-inspiration-for-cooking/ (last visited May 09, 2024)
Leading sources of advice or inspiration for meal preparation in Australia as of May 2020 [Graph], IRI, November 25, 2020. [Online]. Available: https://www.statista.com/statistics/1258384/australia-sources-of-advice-or-inspiration-for-cooking/