Unsubscribe intention for streaming services in Taiwan 2021
Rakuten Insight in May 2021, 84 percent of subscription video-on-demand (SVOD) users had no intention to cancel their SVOD accounts in the next three months. The same survey found that a larger variety of content on offer than cable and satellite TV was the main reason to pay for SVOD service providers.
According to a Taiwanese consumer survey conducted by