Top marketing jobs that risk the highest AI disruption worldwide 2023

Published by
Valentina Dencheva,
Mar 4, 2024
According to a survey among global marketing professionals in 2023, nearly 82 percent of them thought that the job role of content writer would pertain the highest risk of disruption caused by artificial intelligence (AI) adoption in the industry. Second came the job role of email marketer, however, chosen by significantly fewer respondents - roughy 43 percent.

Leading job roles that pertain the highest risk of disruption caused by artificial intelligence (AI) in the marketing industry according to marketing professionals worldwide in 2023

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Release date

January 2024

Region

Worldwide

Survey time period

as of January 2024

Number of respondents

3,812 respondents

Special properties

half of respondents were website owners, freelancers made up one-fifth, and the rest were a mix of agencies, in-house employees, and other marketers

Supplementary notes

The source does not provide the exact date of survey and survey type.

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Overview

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AI use cases in the marketing industry

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Marketer insights

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Consumer insights

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