Media and entertainment ad revenue India FY 2016-2022, by segment
The share of advertising revenue from the digital and over-the-top (OTT) market is projected to be 39 percent in the financial year 2021. It was forecast that advertising revenue from the digital and OTT sector will surpass that from television in the financial years 2021 and 2022. Digital and OTT media platforms have become popular after the lockdown of cinemas and theatres across the country.