Effectiveness of social media marketing in the U.S. 2021

Published by
Valentina Dencheva,
Jan 6, 2023
During a 2021 survey, over 78 percent of responding social media users aged 16 to 34 from the United States stated social media had directed them to make a purchase at least once. The phenomenon of making purchases via social channels is called social commerce. It was estimated that there were over 90 million social commerce buyers in the United States in 2021.

Share of social media users that have been driven by social media to make a purchase in the United States as of April 2021

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Release date

April 2021

Region

United States

Survey time period

April 21, 2021

Number of respondents

1,000 respondents

Age group

16-34 years

Supplementary notes

The source provides the following information about the respondents:

- age group split:
16-17 - 2.7 percent,
18-24 -29.1 percent,
25-34 - 68.2 percent;

- gender split:
women - 57.2 percent,
men - 42.8 percent.

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Statistics on " Social commerce in the United States "

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Other statistics that may interest you Social commerce in the United States

Overview

5

Product categories

4

Social buyers

4

Purchasing behavior

6

Inspiration and influence

6

Advertising and marketing

6

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