Consumers who bought a product promoted by virtual influencers U.S. 2022, by age
During a survey carried out among consumers in the United States in March 2022, 45 percent of respondents aged between 35 and 44 said they had bought a product or service promoted by a virtual influencer. An increase in consumer age was correlated by a drop in those buying a product or service promoted by virtual influencers, with only 18 percent of consumers aged 55 and older saying they had done that.