U.S. consumers: leading social media presence of travel services 2021, by gender
A 2021 survey conducted in the United States found that 36 percent of women and 32 percent of men thought that Booking.com was the travel accommodation site with the best social media presence. Additionally, one quarter of male respondents stated that holiday rental platform Airbnb was the leading travel accommodation service in terms of social media presence. Overall, seven percent of women said that vacation rental marketplace Vrbo was the travel platform with the best online presence.