During the second quarter of 2022, news and sports apps hosted and distributed in the Apple App Store registered higher engagement from male users. Approximately 87 percent and 86 percent of sports app and news app users engaging with apps in these categories on the Apple App Store were men, respectively. In comparison, female users downloading iOS apps from the Apple App Store used more books apps, with 54 percent of all app users of this category being women.
Gender distribution of mobile app users worldwide in the Apple App Store in 2nd quarter 2022, by category
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Appfigures. (August 29, 2022). Gender distribution of mobile app users worldwide in the Apple App Store in 2nd quarter 2022, by category [Graph]. In Statista. Retrieved May 04, 2024, from https://www.statista.com/statistics/1333130/apple-app-store-apps-gender-distribution-by-category/
Appfigures. "Gender distribution of mobile app users worldwide in the Apple App Store in 2nd quarter 2022, by category." Chart. August 29, 2022. Statista. Accessed May 04, 2024. https://www.statista.com/statistics/1333130/apple-app-store-apps-gender-distribution-by-category/
Appfigures. (2022). Gender distribution of mobile app users worldwide in the Apple App Store in 2nd quarter 2022, by category. Statista. Statista Inc.. Accessed: May 04, 2024. https://www.statista.com/statistics/1333130/apple-app-store-apps-gender-distribution-by-category/
Appfigures. "Gender Distribution of Mobile App Users Worldwide in The Apple App Store in 2nd Quarter 2022, by Category." Statista, Statista Inc., 29 Aug 2022, https://www.statista.com/statistics/1333130/apple-app-store-apps-gender-distribution-by-category/
Appfigures, Gender distribution of mobile app users worldwide in the Apple App Store in 2nd quarter 2022, by category Statista, https://www.statista.com/statistics/1333130/apple-app-store-apps-gender-distribution-by-category/ (last visited May 04, 2024)
Gender distribution of mobile app users worldwide in the Apple App Store in 2nd quarter 2022, by category [Graph], Appfigures, August 29, 2022. [Online]. Available: https://www.statista.com/statistics/1333130/apple-app-store-apps-gender-distribution-by-category/