Africa: favorite consumer brands 2022

In 2022, a survey showed that Mazoe was a leading brand in Africa with a 98 percent preference rate. Mazoe is a juice brand from Zimbabwe, produced by Schweppes Holding Africa Limited and licensed by Coca-Cola. Another high consumer preference rate, with 88 percent, was given to Real Bull, a rum brand produced by Unique Beverage SA in Angola. Furthermore, alcoholic beverages are popular among consumers in Africa. Diageo, the British alcoholic beverage company, has five of its brands among the most popular African brands, including Uganda Waragi, Smirnoff, Captain Morgan, Gordon's Gin, and Malta Guinness.

Selected brands with highest consumer preference rates in Africa in 2022

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Release date

December 2022

More information

Region

Africa

Survey time period

January to December 2022

Age group

18 years and older

Special properties

respondents who have ever purchased the brand; over 2,000 brands assessed

Method of interview

Online survey

Supplementary notes

Original question: "Preferred brand: From the following brands (ever purchased), which one is your preferred brand?"

Notes: ''Some brands are available in only one country. For the brands available across several markets (eg. Netflix in 27 countries), the preference rate is the average of the performance across all markets where the brand is present. Preference selection is done within brand categories, with a possible difference in the number of brands in each category.''

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