Reasons for not purchasing through social commerce Hong Kong 2023, by age
Rakuten Insight in Hong Kong in 2023 on social commerce, almost 67 percent of respondents aged between 25 and 34 stated that they never bought anything via social media because they preferred to purchase items on either the official website or in physical stores. Another important reason against social media purchases for around 47 percent of respondents between the ages of 45 to 54 years was their distrust in products endorsed by influencers or celebrities.
According to a survey conducted by