During a survey carried out in late 2022, 96 percent of responding full-time marketing and customer experience leaders from the United Kingdom (UK) whose businesses used customer data platforms reported positive results. Nearly half of respondents said they had already gained more direct relationships with customers and 41 percent stated they noted a rise in customer loyalty.
Benefits of customer data platforms (CDPs) according to marketing and customer experience leaders in the United Kingdom (UK) as of November 2022
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Statistics
Adobe. (March 9, 2023). Benefits of customer data platforms (CDPs) according to marketing and customer experience leaders in the United Kingdom (UK) as of November 2022 [Graph]. In Statista. Retrieved May 08, 2024, from https://www.statista.com/statistics/1376660/cdps-use-uk/
Adobe. "Benefits of customer data platforms (CDPs) according to marketing and customer experience leaders in the United Kingdom (UK) as of November 2022." Chart. March 9, 2023. Statista. Accessed May 08, 2024. https://www.statista.com/statistics/1376660/cdps-use-uk/
Adobe. (2023). Benefits of customer data platforms (CDPs) according to marketing and customer experience leaders in the United Kingdom (UK) as of November 2022. Statista. Statista Inc.. Accessed: May 08, 2024. https://www.statista.com/statistics/1376660/cdps-use-uk/
Adobe. "Benefits of Customer Data Platforms (Cdps) According to Marketing and Customer Experience Leaders in The United Kingdom (Uk) as of November 2022." Statista, Statista Inc., 9 Mar 2023, https://www.statista.com/statistics/1376660/cdps-use-uk/
Adobe, Benefits of customer data platforms (CDPs) according to marketing and customer experience leaders in the United Kingdom (UK) as of November 2022 Statista, https://www.statista.com/statistics/1376660/cdps-use-uk/ (last visited May 08, 2024)
Benefits of customer data platforms (CDPs) according to marketing and customer experience leaders in the United Kingdom (UK) as of November 2022 [Graph], Adobe, March 9, 2023. [Online]. Available: https://www.statista.com/statistics/1376660/cdps-use-uk/