During an early 2023 survey among marketing leaders from for-profit companies in the United Kingdom, all of the respondents said their company used social media marketing for B2B products for brand awareness and brand-building. The respective share was 92 percent for B2B services.
Uses of social media marketing at for-profit B2B companies in the United Kingdom (UK) as of February 2023
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Social media platforms used by marketers worldwide 2022, by target group
- Premium Statistic Most important social media platforms for global B2B & B2C marketers 2023
- Premium Statistic Top social media platforms used for B2B content marketing worldwide 2022
- Premium Statistic Paid methods used for content distribution by B2B marketers worldwide 2023
- Premium Statistic Most effective social media platforms for B2B marketers worldwide 2022
- Premium Statistic Most effective social media for content distribution in Denmark 2021
- Premium Statistic Average opening rate of marketing e-mails in Italy 2019-2020
- Premium Statistic Average click-through rate of marketing e-mails in Italy 2019-2020
- Premium Statistic U.S. B2B most effective content types for moving prospects through funnel 2019
- Basic Statistic Share of companies that have used social media in Denmark 2017
About the region
10
- Premium Statistic Estimated B2B e-commerce revenue of physical goods in the UK 2017-2025
- Premium Statistic Important B2B online shopping factors in the UK, U.S., and China 2021
- Premium Statistic Leading social networks for shopping in the UK 2022, by generation
- Premium Statistic Total business fixed-line call volumes 2009-2022, by UK telecom operators
- Premium Statistic BT: business network access revenues in the UK 2009-2022
- Premium Statistic Total business fixed-line call volumes Q1 2012-Q2 2023, by UK telecom operators
- Premium Statistic Virgin Media: Business fixed-line network access revenues in the UK 2009-2022
- Premium Statistic UK business call revenues: calls to mobiles in the United Kingdom (UK) 2009-2022
- Premium Statistic Business network access revenues 2009-2022, by UK network operator
- Premium Statistic BT: business call volume of international calls in the UK 2009-2022
Selected statistics
1
Other regions
10
- Premium Statistic Most effective B2B demand generation tactics 2022
- Premium Statistic Estimated B2B e-commerce revenue of physical goods in Italy 2017-2025
- Premium Statistic U.S. B2B businesses - change in digital vs. traditional marketing 2023
- Premium Statistic Social media engagement in IPL across India in 2017 by leading brands
- Premium Statistic Leading roles played by AI in marketing strategies in North America in 2018
- Premium Statistic EdTech startup share in Moscow 2019, by target audience
- Premium Statistic Average conversion rate of Key Opinion Leaders (KOLs) in China 2020
- Premium Statistic Estimated B2B e-commerce revenue of physical goods in Lithuania 2017-2025
- Premium Statistic Share of B2B e-commerce value Thailand 2018-2021
- Premium Statistic Peru: key figures on Yape 2022
Related statistics
10
- Premium Statistic B2B tech digital ad spend in the U.S. 2018-2023
- Premium Statistic Share of U.S. consumers influenced by social media ads 2021, by age
- Premium Statistic B2B TV ad spend growth in the UK 2019-2022
- Premium Statistic Largest B2B TV advertisers in the UK 2022
- Premium Statistic B2B TV ad spend in the UK 2018-2022
- Premium Statistic Digital ad spend in Sweden 2020-2021, by format
- Premium Statistic Digital ad spend growth in the U.S. 2024, by format
- Premium Statistic Change in marketing spending at UK companies 2023, by medium
- Premium Statistic B2B marketing strategies used in the UK 2022
- Premium Statistic Challenges to B2B marketing agencies in the UK in 2021
Further related statistics
8
- Magazine publishing revenue in Western Europe 2009-2016, B2B and B2C
- Magazine publishing revenue in Central & Eastern Europe 2009-2016, by B2B and B2C
- Social network usage for news access worldwide 2019-2023
- Global sales share of Monster Beverage by distribution channel 2010-2022
- Social network profile creation in the UK 2010-2020, by socio-economic group
- Forecast: global data center IP traffic 2013-2021, by segment
- Leading trends in technology in restaurants in the U.S. 2015*
- Media influencing final decisions about politics in the U.S. in 2011
Further Content: You might find this interesting as well
Statistics
- Magazine publishing revenue in Western Europe 2009-2016, B2B and B2C
- Magazine publishing revenue in Central & Eastern Europe 2009-2016, by B2B and B2C
- Social network usage for news access worldwide 2019-2023
- Global sales share of Monster Beverage by distribution channel 2010-2022
- Social network profile creation in the UK 2010-2020, by socio-economic group
- Forecast: global data center IP traffic 2013-2021, by segment
- Leading trends in technology in restaurants in the U.S. 2015*
- Media influencing final decisions about politics in the U.S. in 2011
The CMO Survey. (March 24, 2023). Uses of social media marketing at for-profit B2B companies in the United Kingdom (UK) as of February 2023 [Graph]. In Statista. Retrieved May 02, 2024, from https://www.statista.com/statistics/1378001/uses-social-media-marketing-for-profit-b2b-companies-uk/
The CMO Survey. "Uses of social media marketing at for-profit B2B companies in the United Kingdom (UK) as of February 2023." Chart. March 24, 2023. Statista. Accessed May 02, 2024. https://www.statista.com/statistics/1378001/uses-social-media-marketing-for-profit-b2b-companies-uk/
The CMO Survey. (2023). Uses of social media marketing at for-profit B2B companies in the United Kingdom (UK) as of February 2023. Statista. Statista Inc.. Accessed: May 02, 2024. https://www.statista.com/statistics/1378001/uses-social-media-marketing-for-profit-b2b-companies-uk/
The CMO Survey. "Uses of Social Media Marketing at For-profit B2b Companies in The United Kingdom (Uk) as of February 2023." Statista, Statista Inc., 24 Mar 2023, https://www.statista.com/statistics/1378001/uses-social-media-marketing-for-profit-b2b-companies-uk/
The CMO Survey, Uses of social media marketing at for-profit B2B companies in the United Kingdom (UK) as of February 2023 Statista, https://www.statista.com/statistics/1378001/uses-social-media-marketing-for-profit-b2b-companies-uk/ (last visited May 02, 2024)
Uses of social media marketing at for-profit B2B companies in the United Kingdom (UK) as of February 2023 [Graph], The CMO Survey, March 24, 2023. [Online]. Available: https://www.statista.com/statistics/1378001/uses-social-media-marketing-for-profit-b2b-companies-uk/