Type of data used to personalize B2B digital experience in Europe 2022
Personalization is a trend in business-to-business (B2B) e-commerce and digital content, too. In 2022, B2B organizations used different types of personal data to enhance and tailor customer experience for buyers. According to a survey, job role or persona was the most used type of data (37 percent), followed by key account segment and engagement history (both at 36 percent).
