During a 2022 survey, 79 percent of responding consumers from Sweden stated that the fact that their personal data could be used for other purposes and/or they did not know with whom it might be shared was a very important concern of theirs regarding online targeted advertising. Around a half of respondents expressed concerns regarding the installation of cookies on their device.
Consumer concerns about targeted advertising in Sweden as of December 2022
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European Commission. (February 28, 2023). Consumer concerns about targeted advertising in Sweden as of December 2022 [Graph]. In Statista. Retrieved April 28, 2024, from https://www.statista.com/statistics/1388459/concerns-targeted-ads-sweden/
European Commission. "Consumer concerns about targeted advertising in Sweden as of December 2022." Chart. February 28, 2023. Statista. Accessed April 28, 2024. https://www.statista.com/statistics/1388459/concerns-targeted-ads-sweden/
European Commission. (2023). Consumer concerns about targeted advertising in Sweden as of December 2022. Statista. Statista Inc.. Accessed: April 28, 2024. https://www.statista.com/statistics/1388459/concerns-targeted-ads-sweden/
European Commission. "Consumer Concerns about Targeted Advertising in Sweden as of December 2022." Statista, Statista Inc., 28 Feb 2023, https://www.statista.com/statistics/1388459/concerns-targeted-ads-sweden/
European Commission, Consumer concerns about targeted advertising in Sweden as of December 2022 Statista, https://www.statista.com/statistics/1388459/concerns-targeted-ads-sweden/ (last visited April 28, 2024)
Consumer concerns about targeted advertising in Sweden as of December 2022 [Graph], European Commission, February 28, 2023. [Online]. Available: https://www.statista.com/statistics/1388459/concerns-targeted-ads-sweden/