In 2022, mobile games accounted for 10.7 percent of time spent with mobile media but only for 3.7 percent of mobile advertising spending in the United States. The share of time spent is expected to increase, the share of mobile ad spend will remain relatively constant.
Share of mobile games in mobile advertising spending vs. share of mobile games in mobile time spent in the United States from 2020 to 2025
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Insider Intelligence. (May 31, 2023). Share of mobile games in mobile advertising spending vs. share of mobile games in mobile time spent in the United States from 2020 to 2025 [Graph]. In Statista. Retrieved May 02, 2024, from https://www.statista.com/statistics/1392662/mobile-games-share-ad-spend-time-spent-usa/
Insider Intelligence. "Share of mobile games in mobile advertising spending vs. share of mobile games in mobile time spent in the United States from 2020 to 2025." Chart. May 31, 2023. Statista. Accessed May 02, 2024. https://www.statista.com/statistics/1392662/mobile-games-share-ad-spend-time-spent-usa/
Insider Intelligence. (2023). Share of mobile games in mobile advertising spending vs. share of mobile games in mobile time spent in the United States from 2020 to 2025. Statista. Statista Inc.. Accessed: May 02, 2024. https://www.statista.com/statistics/1392662/mobile-games-share-ad-spend-time-spent-usa/
Insider Intelligence. "Share of Mobile Games in Mobile Advertising Spending Vs. Share of Mobile Games in Mobile Time Spent in The United States from 2020 to 2025." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/1392662/mobile-games-share-ad-spend-time-spent-usa/
Insider Intelligence, Share of mobile games in mobile advertising spending vs. share of mobile games in mobile time spent in the United States from 2020 to 2025 Statista, https://www.statista.com/statistics/1392662/mobile-games-share-ad-spend-time-spent-usa/ (last visited May 02, 2024)
Share of mobile games in mobile advertising spending vs. share of mobile games in mobile time spent in the United States from 2020 to 2025 [Graph], Insider Intelligence, May 31, 2023. [Online]. Available: https://www.statista.com/statistics/1392662/mobile-games-share-ad-spend-time-spent-usa/