Amazon's share stood at roughly 81 percent in 2022.
In 2022, Amazon accounted for 33 percent of the total digital retail media spending worldwide. The share increased by two percentage points compared to the value reported a year earlier. In Europe, Amazon's share in digital retail media advertising spending worldwide from 2019 to 2022
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Statistics
Statista. (June 29, 2023). Amazon's share in digital retail media advertising spending worldwide from 2019 to 2022 [Graph]. In Statista. Retrieved May 17, 2024, from https://www.statista.com/statistics/1394820/amazon-share-retail-media-ad-spend-worldwide/
Statista. "Amazon's share in digital retail media advertising spending worldwide from 2019 to 2022." Chart. June 29, 2023. Statista. Accessed May 17, 2024. https://www.statista.com/statistics/1394820/amazon-share-retail-media-ad-spend-worldwide/
Statista. (2023). Amazon's share in digital retail media advertising spending worldwide from 2019 to 2022. Statista. Statista Inc.. Accessed: May 17, 2024. https://www.statista.com/statistics/1394820/amazon-share-retail-media-ad-spend-worldwide/
Statista. "Amazon's Share in Digital Retail Media Advertising Spending Worldwide from 2019 to 2022." Statista, Statista Inc., 29 Jun 2023, https://www.statista.com/statistics/1394820/amazon-share-retail-media-ad-spend-worldwide/
Statista, Amazon's share in digital retail media advertising spending worldwide from 2019 to 2022 Statista, https://www.statista.com/statistics/1394820/amazon-share-retail-media-ad-spend-worldwide/ (last visited May 17, 2024)
Amazon's share in digital retail media advertising spending worldwide from 2019 to 2022 [Graph], Statista, June 29, 2023. [Online]. Available: https://www.statista.com/statistics/1394820/amazon-share-retail-media-ad-spend-worldwide/