Global: why consumers cancel subscriptions 2023

In 2023, about 40 percent of consumers around the world who canceled a subscription in the past said they did so because they no longer had a need for it. The same number of shoppers previously canceled a subscription due to the expense.

Leading reasons consumers canceled product/service subscriptions worldwide in 2023

Characteristic	Share of respondents
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Release date

June 2023

More information

Region

Worldwide

Survey time period

June 2023

Number of respondents

4,156 respondents

Age group

18 years and older

Special properties

consumers who have previously canceled subscriptions

Supplementary notes

This question was phrased by the source as follows: "You have indicated that you have canceled a subscription in the past. Which of the following best describes your reason(s) for deciding to cancel?"

Consumers across the following 25 countries and territories were polled:
Australia, Brazil, Canada, China, Egypt, France, Germany, Hong Kong SAR, India, Indonesia, Ireland, Japan, Malaysia, Mexico, the Philippines, Qatar, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Thailand, the United Arab Emirates, the United States, and Vietnam.

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