Revenue share of video streaming market India 2018-2027, by segment
In 2022, the subscription video-on-demand (SVOD) segment dominated India's video streaming market, contributing to almost 67 percent of the total revenue, while advertising video-on-demand (AVOD) accounted for roughly 25 percent. Looking ahead, although SVOD was projected to maintain its lead, AVOD's revenue contribution was expected to continue expanding.