Video content spending worldwide 2019-2024, by company type
In 2023, the majority of video content spending worldwide came from commercial broadcasters, with a share of 40 percent. SVOD services accounted for 27 percent of content spend, and are estimated to further grow their expenditures on TV and movie productions in 2024. Meanwhile, the share of content spending on traditional video media, like commercial and public broadcasts and pay TV, declined in recent years.