According to a 2023 survey on influencer marketing, 51 percent of respondents of all generations from Southeast Asia indicated a neutral attitude towards sponsored content from influencers. Another 27 percent of respondents answered that they trusted sponsored content from influencers a little.
Level of trust in sponsored content from influencers among consumers in Southeast Asia as of July 2023
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Milieu Insight. (September 19, 2023). Level of trust in sponsored content from influencers among consumers in Southeast Asia as of July 2023 [Graph]. In Statista. Retrieved May 07, 2024, from https://www.statista.com/statistics/1414013/sea-consumer-trust-level-in-sponsored-influencer-content/
Milieu Insight. "Level of trust in sponsored content from influencers among consumers in Southeast Asia as of July 2023." Chart. September 19, 2023. Statista. Accessed May 07, 2024. https://www.statista.com/statistics/1414013/sea-consumer-trust-level-in-sponsored-influencer-content/
Milieu Insight. (2023). Level of trust in sponsored content from influencers among consumers in Southeast Asia as of July 2023. Statista. Statista Inc.. Accessed: May 07, 2024. https://www.statista.com/statistics/1414013/sea-consumer-trust-level-in-sponsored-influencer-content/
Milieu Insight. "Level of Trust in Sponsored Content from Influencers among Consumers in Southeast Asia as of July 2023." Statista, Statista Inc., 19 Sep 2023, https://www.statista.com/statistics/1414013/sea-consumer-trust-level-in-sponsored-influencer-content/
Milieu Insight, Level of trust in sponsored content from influencers among consumers in Southeast Asia as of July 2023 Statista, https://www.statista.com/statistics/1414013/sea-consumer-trust-level-in-sponsored-influencer-content/ (last visited May 07, 2024)
Level of trust in sponsored content from influencers among consumers in Southeast Asia as of July 2023 [Graph], Milieu Insight, September 19, 2023. [Online]. Available: https://www.statista.com/statistics/1414013/sea-consumer-trust-level-in-sponsored-influencer-content/