Annual growth of the OOH advertising in charity industry Egypt 2021-2023
In the first half of 2023, the out-of-home (OOH) advertising in the charity industry in Egypt saw a significant growth of 16 percent. Since 2021, the OOH advertising for charity has fluctuated significantly due to the factors affecting the Egyptian economy. Indeed, in 2021, the growth increased after the coronavirus (COVID-19) pandemic in 2020, while the decline in 2022 was due to inflation and the drop in the value of the Egyptian pound.