Distribution of prDOOH campaigns worldwide 2023, by target market

Published by
J. G. Navarro,
Oct 9, 2023
During a study among marketers worldwide published in September 2023, multi-country campaigns made up approximately 43 percent of programmatic digital out-of-home (prDOOH) campaigns. The remaining 57 percent were single-country campaigns.

Distribution of programmatic digital out-of-home (prDOOH) advertising campaigns according to marketers worldwide as of September 2023, by target market

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Release date

September 2023

Region

Worldwide

Survey time period

as of September 8, 2023

Number of respondents

246 respondents

Supplementary notes

The source surveyed professionals working for advertisers and media agencies in six countries: Australia (n = 35), France (34), Germany (46), Spain (34), the United Kingdom (46), the United States (51).

The source does not specify the survey type or date.

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Topics

Programmatic digital out-of-home (pDOOH) advertisingProgrammatic advertising in the UKProgrammatic advertising worldwideProgrammatic advertising in the United StatesProgrammatic advertising in Europe
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