Survey about the awareness of shopping events in Germany 2023

Published by
Kasia Davies,
Dec 19, 2023
In 2023, around 70 percent of people in Germany had heard of Black Friday. The survey at hand asked people in Germany which of the listed shopping events they were familiar with.

Which of the following shopping events have you heard of?

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Release date

October 2023

Region

Germany

Survey time period

September 2023

Number of respondents

2,009 respondents

Age group

18-64 years

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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Statistics on " Shopping behavior trends in Germany "

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Other statistics that may interest you Shopping behavior trends in Germany

Overview

8

Consumer spending

6

Online shopping

7

Grocery shopping

8

Products

8

Consumer attitudes

8

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Topics

Black Friday in FranceU.S. Thanksgiving weekend shoppingBlack Friday in the UKChristmas gift shopping in FranceBlack Friday worldwide
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